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M Marketing Solutions

GPlus Media 2015: The Year in Numbers

The year 2015 was a big one for GPlus Media, with growth across all of our businesses and site users, thanks to the inbound surge spurred by the strong yen and anticipation of the Tokyo Summer Olympic Games in 2020. We saw positive growth on all of our sites, with traffic up an average of 20%.

The total number of unique visitors to our sites in 2015 was 16.3 million, with unique page views at 85.2 million.

GPlus websites performance by brand:

JapanToday

Up by 19%

9,194,756 unique users and 44,171,654 unique page views.
The hottest topics we covered last year included:

  • National: The 8.5 earthquake that struck off the Ogasawara islands
  • Business: Sega’s exit from the console video game market
  • Crime: The story of a Japanese doctor who punched his patient
  • Lifestyle: 21 things people miss after leaving Japan

On Social Media:
In December, Japan Today reached 1 million page likes on Facebook, the first Japan-based English media brand to do so. Social media, particularly Facebook, are an important element in our success. Here, we focus on providing top-quality content and a dynamic platform for interaction with our readers. (We reply to every single outreach from fans.) This strategy continues to serve us well, as can be seen in our organic growth figures.

GaijinPot

Up by 25%

5,081,584 unique users and 33,079,099 unique page views.
Some of the top articles this year included:

  • Study: 5 Apps for studying Japanese
  • Travel: Top 5 must see places in Japan
  • Lifestyle: Strange things foreigners in Japan do.

CareerEngine

Jobs network up by 20%

The CareerEngine network, designed to support companies seeking excellent bilingual job candidates, spans Japan and China. It also includes Japan Today, GaijinPot and 30 other partner sites. Growth in 2015 was just over 20%, as the total number of registered job seekers in our database surpassed 285,000 in Japan and China.

By nationality, CareerEngine users span the globe, with the top points of origin being:

  1. North America
  2. Japan
  3. Australia/NZ
  4. Southeast Asia

The top industries represented in the network are:

  • Teaching
  • IT and web based
  • Hospitality
  • Admin and bilingual support
  • Sales and marketing

Real Estate Japan

Up by 82%

682,214 unique users and 6,325,846 page views.

Our dedicated real estate website had a great year, thanks to the soaring number of users renting and buying property in Japan. In 2015, inquiries on the site rose 8%. Worthy of note was the rise in sale inquiries from Hong Kong and mainland China.

The top nationalities of origin are also interesting:

  1. USA
  2. Australia
  3. UK

Average rented property size: 25-30 square meters.

Hottest areas to rent and buy in Tokyo:

  • Roppongi
  • Shibuya
  • Shinjuku

National ranking:

  • Tokyo
  • Kanagawa
  • Kyoto

SavvyTokyo

Up by 77%

329,445 unique users and 671,344 unique page views.

Now in it’s second year, the Savvy Tokyo site represents the niche female expat community here in Tokyo. The site’s traffic is growing steadily, but more importantly we are witnessing the evolution of a loyal following of Tokyo’s most vibrant influencers and decision makers.

Some of the top articles this year included:

  • Health and beauty: Must try Japanese beauty products
  • How to: Kanji cheat sheets
  • Food and drink: Japanese super foods
  • Style: Tokyo Fashion week

 

gplus2016

2015 was a great year for us, and we would like to thank all of our clients and users: Without you we would not exist! And the same must be said of our writers, editors, admin, sales and marketing personnel who, for such a modest team, have the biggest output and the best attitude in the business. Thank you, thank you, THANK YOU!

From everyone here at GPlus Media – We wish you a successful and prosperous year of the Monkey!

N News

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E Employment/Recruiting Solutions

What Motivates Foreigners Who Work in Japan?

Results of the GaijinPot Job Satisfaction Survey of Foreign Workers (2015) Why would any foreigner want to work in Japan? The Japanese workplace has the reputation of being filled with people who work until all hours of …
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Top 5 Ways to Engage Your Foreign Customers in Japan on Social Media

You manage a company with products or services targeting the diverse foreign community in Japan. You want to use your social media (SNS) accounts to raise the profile of your brand to these customers. Gaining the attenti…
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N News

GPlus Media acquired by Fuji Media Holdings group company

Fuji TV-Lab, LLC (President & CEO: Tadashi Tokizawa, Fuji TV-Lab), a subsidiary of Fuji Media Holdings, Inc. (President & COO: Hideaki Ota, FMH), has announced the acquisition of GPlus Media Co., Ltd. (GPM).
April 7, 2015